Más aligns with these consumer market trends:
▸ Experiential dining & immersive retail
▸ Post-COVID cultural reconnection
▸ BIPOC-led, story-rich brands
▸ Music-driven hospitality
▸ Health-conscious global cuisine
▸ The return of the "third place"
The world’s cultures.
One immersive marketplace.
Fork & Frequency
Fork & Frequency
Fork & Frequency
Fork & Frequency
Más is not just a place to eat—it’s a space to feel. Born from rhythm, flavor, and cultural memory, Más is a 75,000 sq ft marketplace where food, music, and storytelling converge.
Journey through regional zones — each alive with ancestral cooking, curated soundscapes, retail treasures, and communal energy.
NO PASSPORT REQUIRED
Culture. Curated.
Our Mission
To connect people through food, frequency, and culture. We honor ancestral techniques, amplify global voices, and design for the senses.
Our Vision
A world where culture isn't consumed—it's experienced. A global movement rooted in soul, story, and connection. Flagship locations in vibrant cities. A franchising model. A platform for artists and creators. And a rich digital ecosystem that extends the Más experience beyond our physical space.
Who We Serve:
The culturally curious. Millennials, Gen Z, locals, travelers, foodies, and tradition-bearers who seek authenticity and purpose-driven brands. It’s for families seeking flavor, friends seeking connection, and foodies craving something real.
We Are Art & Culture:
Every zone is a gallery. Art is curated, for sale, and supports creators (90/10 split). Music is a living exhibit— Afrobeats in Africa, bolero in Latin America, tabla-electro in India. Frequency and vibration delivered with cultural respect and intention.
The Mas Experience
Más highlights ~25 of the world’s most iconic, commercially viable cuisines, with the Discovery Zone providing limitless rotating experiences for depth and novelty.
Our Serving Model (universal across zones):
Perimeter = Quick Bites / Street Foods (empanadas, tacos, bao, satay, falafel, etc.)
Center = Immersive Dining Experiences (multi-course menus, wood-fired or traditional cooking methods, live chef storytelling, curated drink pairings)
Marketplace Layer = Hard-to-find groceries, cultural wares, and regional art
Europe & North America (Entry & Marketplace): Tapas, charcuterie, wine, and the soulful heartbeat of America
Guests flow into the American Marketplace offering everyday groceries and celebrating the flavor, rhythms, and spirit of America - a living tribute to jazz, soul, funk, rock, hip-hop, and R&B.
Latin America & the Caribbean: A carnival of taste and sound — tacos, rum, salsa, bachata, reggaeton.
Bursting with color, rhythm, and fire, this zone feels like a Havana street party flowing into a Peruvian festival. Terracotta tiles, jungle foliage, woven textiles, and open grills set the stage for empanadas, ceviche, mofongo, tamales, and arepas, while the soundtrack moves from salsa and bachata to samba, reggaeton, and cumbia.
Africa: A festival of spice and rhythm — jollof, suya, injera, tagines, Afrobeats, and amapiano.
This zone pulses with spice, color, and rhythm. An atmosphere rich with aroma and sound. Perimeter = quick bites like jollof rice bowls, suya skewers, tagine plates, and injera wraps. Center = immersive dining with communal platters, spice-forward stews, and pairings of palm wine, South African vintages, and Ethiopian honey wine. The soundtrack blends Nigerian beats, Highlife, Gnawa, and South African house.
Asia: Sushi, ramen, pho, curries — layered with K-Pop, Bollywood, and lo-fi vibes.
A feast of flavor and contrast, this zone flows from bustling night markets to serene tea gardens. Here, tradition meets trend, and every bite tells a story of Asia’s timeless craft and modern pulse.
The Med: Olive oil, mezze, tagines, and health-forward dining under the sun.
Sun-washed and vibrant, this zone blends coastal flavors with a spirit of wellness. Mosaic tiles, olive trees, and terracotta pottery frame mezze spreads, kebabs, falafel, gyros, and fresh pita. A health-forward juice bar offers bright citrus and herb blends, while the menu highlights communal mezze dining with inclusive Halal options.
Discovery Zone (Centerpiece): Rotating cuisines, pop-ups, and cultural storytelling converge here.
Here, guests don’t just eat — they taste history. This rotating space fuses cuisine with little-known cultural stories, from indigenous traditions to unexpected migrations — like the Japanese influence in the Dominican Republic. Chef-led menus, rare flavors, and immersive storytelling make every visit a revelation.
Crème & Cognition (Finale): Global desserts, brandy flights, vinyl crackle, and soulful conversation.
Serving global sweets, gelato, port wines, fine brandies, and specialty coffees. Guests can unwind over card games, books, and chill, jazzy beats — a soulful space to relax, connect, and savor.
Inspired by tradition, crafted with precision, served with passion
Más isn’t a place you visit.
It’s a place you feel.
It’s a place you feel.
Más is where connection lives and the senses awaken. A passport to the soul of the world.
José Oscar Maldonado
Founder | Visionary | Retired Naval Intelligence Officer
28+ years in global strategy, cryptologic systems, and cultural exploration. José brings a rare and potent lens to hospitality — bridging disciplines to build a brand rooted in frequency, intelligence, and soul. A mission-driven leader transforming spaces into sensory journeys.
As a former Cryptologic and Naval Intelligence Officer, José understands what few others do:
That vibration and frequency shape behavior, emotion, and human connection. This understanding didn’t just guide military operations — it now fuels the core of Más, a sensory vessel designed to empower, transform, and revive the soul.
As a former Cryptologic and Naval Intelligence Officer, José understands what few others do:
That vibration and frequency shape behavior, emotion, and human connection. This understanding didn’t just guide military operations — it now fuels the core of Más, a sensory vessel designed to empower, transform, and revive the soul.
"Más is rhythm. Más is soul. Más is a completely new category of cultural experience – where frequency isn’t just heard, it’s felt. Let’s build something timeless and elevate the human experience."
Ready to Dive in?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.